As I’ve said in earlier posts, studies show that more than 20% of donations are received today and tomorrow. How have you prepared for this? What are you doing over the next two days to make it ridiculously easy for donors to give? When I was running a...
All month, I’ve been seeing some odd email subjects trying to get me to give. Would you open any of these? An Appeal From [Nonprofit] CEO [Name] It’s Not Too Late for Your 2010 Tax Deduction: Support [nonprofit] Today Since we are at year-end, could you...
Many people will be taking this week to relax, at least mentally. Especially in countries that celebrate Christmas. But as I just reminded the members of 501 Mission Place, those of us in fundraising can’t afford to rest yet. I mentioned in an earlier post on...
Check out this very effective call to action. World Vision took a page out of Heifer International’s catalog and adapted it to a social media world. The text is just: Help save a child’s life with milk, cheese and more! Give a goat Clicking on the...
I checked out my site today and saw the message on the left from my TripIt widget. It’s good to be home. But I had a great time doing fundraising training for the last few weeks in New Zealand. I taught 9 times in about 10 days: 5 times at the TONIC conference...
This week I’m honored to introduce Ken Meifert. Ken is the Senior Director of Development at the National Baseball Hall of Fame and Museum in Cooperstown, NY. He’s overseen the growth of their membership program from 7,000 to more than 30,000 members. So...
