Like many Americans, I’ve been inundated with news stories about the Big 3 automakers attempts to get a federal loan of billions of dollars. Yes, billions. So I started wondering, what if the Big 3 were to teach nonprofits how to fundraise? Some of the humorous...
A reporter interviewed me earlier this week for a story on fundraising in a recession. As a follow up, he asked if I had tips to give nonprofits. Here’s what I wrote. I hope they’re helpful! Keep Asking! Treat your donor like an adult and let her make the...
In Secrets of Closing the Sale, Zig Ziglar says: Each year over 5 million quarter-inch drills are sold, yet it’s safe to say that nobody wants a quarter-inch drill. They want a quarter-inch hole. Isn’t that great? We do that in fundraising too. Donations...
I love The Boston Project. They do amazing work and have a long track record of effectiveness. They’re also one of the best I’ve ever seen at telling stories that reinforce their mission. Readers of my blog know that I’m a fan of good nonprofit...
Does your fundraising conversation with donors look like this: Or is it more like this? Donor Centered Fundraising We tend to sell tools: tax-deductions, planned giving tools, stock transfers. We get all wrapped up in them. Fundraising tools should always be...
The Chronicle of Philanthropy highlighted an article in the Washington Post: Americans still giving, despite economic meltdown. Kudos to the Washington Post and the AP. It’s great to see more media outlets talking about fundraising in a recession using the...