Jeff Brooks’ recent post at DonorPowerBlog is such a great reminder: when you’re writing fundraising letters, you need to write like a human being . He offers a great real-life example of typical copy from a fundraising letter he received. He then points...
Usually when we do think about estate giving, or so-called “planned giving,” we tend to think of really rich people. But the AFP reports shares that a new study by Campbell & Company blows this preconception away. According to the AFP: Most surprising...
Last week, I posted a bit about the counter-intuitive relationship of the economy and people’s generousity here in Maine. Now planned giving guru Robert Sharpe’s April Newsletter comments on it from a much better researched perspective! Here’s a bit:...
Here’s a question that appeared on LinkedIn.com: Question: If donors that have the option to give online would it be a good idea to give them the ability make online pledges? Here’s My Answer: If you’re asking as a nonprofit looking at implementing a...
Reading Stephen Hitchcock’s Open Immediately: Straight Talk on Direct Mail Fundraising, I’ve been reminded of one of the great truths of fundraising, one I’m calling Fundraising Secret #15: people give to people. This is one of the reasons...
Another episode of Oprah’s Big Give. I’ve watched all three episodes in three different ways: via recording on my DVR on TV like I did in the 1990’s 😉 on abc.com! Who knew TV shows could be so adaptable to technology? This week’s program...
