Humor is the lubricant for spreading great ideas

by Marc A. Pitman | Feb 12, 2013 | 2. Engage, 3. Ask, Internet & Social Media

I love helping nonprofits communicate their story more clearly. Last week, the tweets from the “Great Super Bowl Blackout” provided a great object lesson in how to harness social media platforms like Twitter for getting attention. Even for getting free media coverage....

[Question Marc] How do we get more people to open our email?

by Marc A. Pitman | Feb 7, 2013 | 2. Engage, Internet & Social Media, Question Marc?

I recently received this question from a reader in South Africa: Just a quick question…. Do you have any resources or help that can ensure that we get more people to read our mails? We have an extremely low rate of about 11% at the moment. My answer: Getting...

Did Charities Sleep Through The Great Super Bowl Blackout?

by Marc A. Pitman | Feb 4, 2013 | 2. Engage, Internet & Social Media

Last night the power went out at the Super Bowl for 33 minutes and 55 seconds. And brands had a field day using Twitter to add humor and garner brand recognition. CNET reports that during the blackout, Twitter activity was around 231,500 tweets per minute! Tamsen...

3 ways fundraisers can slow the revolving door

by Marc A. Pitman | Jan 29, 2013 | 1. Research, 2. Engage, 3. Ask, 4. Love (Stewardship), Personal Leadership

Last week, I mentioned the new report by CompassPoint called UnderDeveloped: A National Study of Challenges Facing Nonprofit Fundraising that is getting lots of press. Two of the findings the press and bloggers are reporting on are: more than half of all fundraisers...

3 ways CEOs can slow the revolving door

by Marc A. Pitman | Jan 24, 2013 | 1. Research, 2. Engage, 3. Ask, 4. Love (Stewardship), Board Members

A new report by CompassPoint called UnderDeveloped: A National Study of Challenges Facing Nonprofit Fundraising is getting lots of press. Two of the most sensational headlines are that: more than half of all fundraisers want to leave their job, some even the entire...

Nonprofit fundraising for the one person shop

by Marc A. Pitman | Sep 7, 2012 | 1. Research, 2. Engage, 3. Ask, 4. Love (Stewardship), Guest Posts, Samples & Tools

A few months ago, my colleague Pamela Grow released a new book specifically for nonprofits with a “one person” fundraising shop. This isn’t just theory for her, she actually has been successful as a one person shop. So, since I love small shops-and...