How many sentences of this introduction will you read? How long can this paragraph hold your attention? According to Treetop Therapy’s attention statistics, the human attention span is eight seconds, dropping by 25% over the past few years. Between volunteer...
Successful fundraising is built with human relationships. It’s not a mechanical process that you can “turn on” when you need it. I find it’s better to build a habit of consistent communication with donors and prospect rather than trying to...
As I talk with nonprofit leaders, one of the common complaints I get is “I wish I had more opportunities. I feel like my list is so short. I’ve already reached out to them over and over.” Does this sound like you? My friend Phil Jones has a helpful framework to...
One of the hard truths about fundraising is that: fundraising isn’t always fun. Good fundraising is tedious, meticulous, regular, pleasant persistence. (Even when you don’t feel like being pleasant.) If you’re not getting the results you want, look...
Have you noticed a change in your email open rates? Do they seem to have drastically increased? That increase isn’t what you think. Apple’s Mail Privacy Protection Even if you’re not an iPhone user, you may remember all the news about a year ago when...
Many organizations make the fatal mistake of asking their donors for gifts over and over again without a break for other types of communication. However, when you don’t vary the type of communications and engagement opportunities with your supporters, your donors may...
