One of the hard truths about fundraising is that: fundraising isn’t always fun. Good fundraising is tedious, meticulous, regular, pleasant persistence. (Even when you don’t feel like being pleasant.) If you’re not getting the results you want, look...
Have you noticed a change in your email open rates? Do they seem to have drastically increased? That increase isn’t what you think. Apple’s Mail Privacy Protection Even if you’re not an iPhone user, you may remember all the news about a year ago when...
Many organizations make the fatal mistake of asking their donors for gifts over and over again without a break for other types of communication. However, when you don’t vary the type of communications and engagement opportunities with your supporters, your donors may...
When it comes down to it, successful fundraising is about successfully executing the basics. When you want to raise money for something, be sure to do these fundraising basics: Research Remember, run your dollar goal through a gift range calculator. This helps you...
Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then...
For decades, we’ve known that face-to-face meetings were the best way to raise major gifts. Talking directly to people. Taking them on a tour of the project. Being in the same space as the donors. Meeting face-to-face is so important, most major gift...
