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3 steps for less stress in fundraising for the next six months

3 steps for less stress in fundraising for the next six months

by Marc A. Pitman | Aug 17, 2019 | 3. Ask, Fundraising Secrets

Do you feel it? The airports and highways are filled with last minute vacation seekers. Back to school supplies are flying off shelves. The school buses are doing practice runs. It’s almost the fall. For whatever reason, people seem to “settle in” to...
Are your donors missing the picture?

Are your donors missing the picture?

by Marc A. Pitman | Jun 24, 2019 | Fundraising Secrets, Internet & Social Media

When you send an email, are your donors missing the picture? Seriously. Many may not have images automatically open. So all you get it a weird blank space. And possibly some words. Those words are the “alt” text. When you add an image to an email or web...
Why your fundraising stories don’t work

Why your fundraising stories don’t work

by Marc A. Pitman | May 21, 2019 | 3. Ask, Fundraising Secrets, Stories

During my time as a leadership and fundraising coach, I’ve helped thousands of nonprofit leaders clarify their fundraising stories. Nearly all make the same mistake: they forget the audience – the donors. Take hospitals for instance. Have you ever asked...
[Question Marc] What is a good voicemail script for fundraising?

[Question Marc] What is a good voicemail script for fundraising?

by Marc A. Pitman | May 10, 2019 | 3. Ask, Fundraising Secrets

QUESTION: What should I do when I call potential donors but only reach their voicemail? Should I leave a message? If yes, whats a good “script.” MY ANSWER: Great question. Years ago, the norm was to not leave a voicemail the first couple times. Only maybe...
Email deliverability is more than double opt-in

Email deliverability is more than double opt-in

by Marc A. Pitman | Apr 9, 2019 | 1. Research, 2. Engage, 3. Ask, 4. Love (Stewardship), Fundraising Secrets, Internet & Social Media

Nonprofits love sending email. It doesn’t take all the printing time of direct mail. And it costs less. But what if your emails aren’t getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms – the systems they use...
Get fundraising unstuck by reframing

Get fundraising unstuck by reframing

by Marc A. Pitman | Dec 6, 2018 | Fundraising Secrets, Personal Leadership

I just returned from training NGO leaders in Lebanon. Prior to the training, I spent time studying Lebanese philanthropy and interviewing people who’d registered. Fundraising is clearly getting harder. I kept hearing the two reasons it was particularly hard in...
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