Q: How do I get started blogging and using Twitter? Are there classes I can take? Great questions. Blogging and tweeting can be terrific ways to do the “engage” and “love” steps of the “Get R.E.A.L.” fundraising process! Here are...
Lately I’ve been getting lots of questions about how individuals can fundraise for walkathon events and many other -athons: bike-a-thons, bowl-a-thons, etc. So I wrote down some of the basic advice I was giving. When I finished, it was a 5-page article!! Rather...
Last week, I received this question about a fundraising letter acquisition mailing. Hi Marc, We are doing an acquisition mailing to patients of Local Community Clinic on behalf of Local Community Clinic Foundation, a 501c3 that offers support to the Clinic and the...
A few weeks back, I posted this question: Q: As an E.D., what percentage of my time should be spent on fund raising? I am relatively new at this and want to balance my schedule. My answer was something like, “100%.” And I got some comeuppance. Here are...
Not long ago, I received this great question: Q: As an E.D., what percentage of my time should be spent on fund raising? I am relatively new at this and want to balance my schedule. A: Interesting question. I’m tempted to say 100%. But there are so many...
Q:My organization is building an endowment fund and several people have made generous donations in the past few months. Of course, we’ve thanked them personally, but we want to find a more “public” way of recognizing them. We will include them in a...