Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then...
For decades, we’ve known that face-to-face meetings were the best way to raise major gifts. Talking directly to people. Taking them on a tour of the project. Being in the same space as the donors. Meeting face-to-face is so important, most major gift...
Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser, these interactions provide a wealth of...
Did you read the “Outspoken Donor” article in a recent Chronicle of Philanthropy? I didn’t like it very much. But some of the donor’s experiences with fundraisers are chilling. For example, she says: “Development officers sometimes think...
In nonprofit fundraising, the constant pressure to raise more with fewer resources can be so all consuming that we forget to step back and look at future trends. To help us break out of that, we recently had fundraising futurist Trista Harris in The Nonprofit Academy....
Nonprofits love sending email. It doesn’t take all the printing time of direct mail. And it costs less. But what if your emails aren’t getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms – the systems they use...
