I’ve never been bootlegged before. I’m not even sure that’s the correct phrase! But Elaine Fogel recorded this from my Who’s Telling YOUR Nonprofit’s Story? session at the American Marketing Association’s 2011 Nonprofit Marketing...
Earlier this week, I read Mark Phillips post Who should influence fundraisers? Make your vote count. In the spirit of his post, I’ll list the names of the 10 people I voted for. First, please choose to not be offended if your name isn’t on this list. I...
With this guest post, I’m pleased to introduce Katya Andresen. Katya is the COO of Network for Good and the author of Robin Hood Marketing. I love Katya’s ability to help nonprofits focus their marketing and I talk about her in most of my trainings! Folks,...
Last week Good Day New York invited me to talk about career stress in light of Steven Slater’s quitting his job by jumping out of a JetBlue plane. The interview is below. But there was so much more that I sent to Good Day New York. The entire 5-page article is...
I’m surprised by how many nonprofit professionals see “marketing” as a bad word, a practice that is somehow beneath them. If that’s your attitude, a new book called Guerrilla Marketing for Nonprofits will help you move beyond that and become...
Waterville’s amazing librarian, Sarah Sugden passed on this terrific article from the New York Times, How to Market Your Business With Facebook. It’s well worth reading for nonprofits too. For instance, take this great advice: Some basic rules: Buy-buy-buy...
