Imagine you’re a busy donor checking your email on the way to lunch. You’ve just gotten out of a difficult meeting at work, and your personal inbox is crowded with promotional messages from brands you don’t remember signing up to receive emails from. You see a message...
When you send an email, are your donors missing the picture? Seriously. Many may not have images automatically open. So all you get it a weird blank space. And possibly some words. Those words are the “alt” text. When you add an image to an email or web...
Nonprofits love sending email. It doesn’t take all the printing time of direct mail. And it costs less. But what if your emails aren’t getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms – the systems they use...
Year-end is a huge time for nonprofit’s fundraising. There’s a debate if the spike in giving is because we ask so much more frequently at this time of year or if it’s because people are more generous because of the mix of public and religious...
As a fundraising coach, I take a critical look at fundraising letters and emails. It’s always thrilling to be pleasantly surprised! Last week, I was pleasantly surprised to look in my inbox and see this email subject line: Email subject line: “You made...
