.One of the hardest stages of asking for money is getting the appointment. The good news is that getting the appointment is mostly about consistency and polite persistence. But hardwiring plays a role too. In my Quadrant 3 Leadership training, I show participants how...
Listen to a direct mail specialist like Tom Ahern or Steven Screen talk about fundraising for any length of time and you’ll hear them constantly talking about “offers.” You need clear offers. Test various offers. What is your offer? This can confuse...
I’ve been getting the same type of question from a wide variety of nonprofit leaders in many different sectors. The question goes something like this: “This guy is rich. What’s my next step?” Part of me wants to applaud them. These leaders are...
Major gift fundraising can be a wonderful experience for donors and for the nonprofit. The results are great – both for donors and for the nonprofits. But an unseemly truth about major gift fundraising is: it’s hard. There are times of long, disciplined...
A couple weeks ago, I shared a story with nonprofit executive directors who get my Fundraising Kick coaching emails. It’s important enough that I want to share it with you too. In September, I was privileged to keynote for the Utah Nonprofits Association. My...
