I’m honored to be one 20 experts included in the ebook: npEXPERTS: Online Marketing Insights for Nonprofits. In this ebook, we share tips, tricks and stories on “how to use nonprofit marketing to connect with supporters, activate your donor base, and raise...
I love helping nonprofits communicate their story more clearly. Last week, the tweets from the “Great Super Bowl Blackout” provided a great object lesson in how to harness social media platforms like Twitter for getting attention. Even for getting free media coverage....
I recently received this question from a reader in South Africa: Just a quick question…. Do you have any resources or help that can ensure that we get more people to read our mails? We have an extremely low rate of about 11% at the moment. My answer: Getting...
I was honored to see my 3 Ways Google + can help drive donors to your website featured today on MovieMondays. Clicking on the image will take you to the video. In this short video, I share why Google+ can be one of the most important parts of your nonprofit marketing....
I love William Goldman’s classic The Princess Bride, and the movie of the same name. And as a dad, I’m proud that my kids can quote portions. (Not as much as me, but I’ve seen the movie a few dozen more times.) But did you know there are nonprofit...