Telling Stories that Move Donors to Give

Telling Stories that Move Donors to Give

It was the midst of the Great Recession, and about one in ten people across the U.S. were out of work. Amadou was one of them.Unemployment benefits helped his family, for a while. But he had worked for a low wage, and his benefits were only a fraction of that—and then...
How to not bore your donors to tears

How to not bore your donors to tears

Do you fear your donors are bored with you?Here's some good news: with all the holiday parties at this time of year, you have virtual laboratory for learning to be interesting!How to be interesting to your donorsIn his classic How to Win Friends and Influence People,...

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