At Blackbaud's Conference for the Philanthropic Community in Austin this week, I got to hear Austin Graff share tips from his experiences with IJM (International Justice Mission) and Honest Tea. He said two things that are super simple and super powerful for making sure your social media really connects with people. How to know what [...]
I last posted on Twitter chats back in April in the post 5 Twitter Tips for Fundraisers. Since then, I've really stepped up my participation in Twitter chats, particularly #blogchat: primarily about blogging; occurs most Sunday nights at 9 p.m. Eastern #speakchat: Monday nights at 9 p.m. Eastern, a moderated chat about some aspect of [...]
Social media continues to grow in both popularity and reach. It accounts for 22.7% of time spent on the web. Newspapers and television shows are constantly referring to Twitter and Facebook. It’s even been said that Nonprofits are among the leaders in social media adoption. With all the buzz it’s likely you’ve started asking yourself “how can my organization use social media to enhance our online efforts?” I’ve got a few thoughts and ideas for you.
What would you do if your nonprofit's only web presence and online fundraising were in Facebook? I recently loaded Facebook but got this page. Apparently, Facebook was experiencing instability. While it still happens frequently with Twitter, this is rare in my experience of Facebook. But it serves as a good warning. Don't limit your fundraising [...]
"Sheesh. I can't remember their name...but if I saw their face! Then I'd know them!" How often have you heard that said? Or said it yourself? If you're doing nonprofit marketing or fundraising on the web with social media like Facebook and Twitter, you know the importance of having your face (or logo if you [...]
Last time, we looked at creating a year-end strategy for fundraising letters. But in today's world, it's wise to consider complementing these appeals with tools like Facebook and Twitter. According to FundRaising Success Magazine: Between 35 percent to 42 percent of online giving happens in November and December each year, and the average gift during [...]
All week, I've been sharing the answers I've been giving to questions I've been getting on how to effectively use Twitter. The first two were on what I use to tweet and how to find interesting people to follow. Today is the final installment: What are hashtags? (And why should I care?) What are "hashtags"? [...]