Last time, we looked at creating a year-end strategy for fundraising letters. But in today’s world, it’s wise to consider complementing these appeals with tools like Facebook and Twitter. According to FundRaising Success Magazine: Between 35 percent to 42...
I’ve been amazed at how afraid people can be of asking for money. Some even seem seem afraid of the very word “fundraising.” So I’ve found myself saying “Fundraising is not the ‘f’ word!” So, with the help of...
Have you started your year-end fundraising letter yet? Fiscal people can do funny things to the way we measure time. In our organization, our year-end was September 26 this year. Many schools and colleges work on a July-June calendar. Others end their year in February...
In the last three weeks, I’ve given five talks about social media and fundraising to various groups of development officers. Today I was asked to sum up one of the sessions. Summing up social media without slides is challenging but here was my attempt: Social...
This past week, I’ve been privileged to be on a couple panels introducing nonprofit organizations to social media tools like Twitter, Facebook, and Linked in. While I love these tools, I was quick to express that: They don’t replace all the good...
