Every so often, like last spring, I get calls from potential clients desperately hoping I will give them donors. It’s like they think I have some sort of “magic Rolodex” that I’ll offer them, a list of people anxiously looking for worthy causes...
I love the DISC personality assessment, especially as taught by Personality Insights. Today, my daughter gave me a perfect example of an S! I just took two of my kids to the library in my Prius. My son sat up front; my 9 y.o. daughter in back. I noticed she chose to...
It’s my pleasure to introduce you to Clover Frederick. Clover is a marketing consultant, speaker, and blogger specializing in nonprofits. As director and founder of nonprofit marketing network in Lincoln, Neb., she helps connect nonprofits with the marketing...
I’m currently teaching a college course on internet marketing. This week I’m really pushing them to define their target market. Most of them are trying to say, “Really, my market is everybody.” Are you doing this with your fundraising? If you...
The debt ceiling debate has been dragging out for months here in the USA. Whether right or not, it’s got lots of Americans thinking of the credit limit on their credit cards and how close so many of us are to them. This leads to a focus on scarcity and lack and...
