A few weeks ago, Amazon announced KindleUnlimited. For $10/month, you can read from their list of books, and listen to some of them on Audible. Doesn’t this sound like charging for what libraries already offer? Start where your donors are In my book on raising...
A while ago, I was invited to be a guest lecturer at Brandeis. As my friend David Mersky was introducing me, I put this question across various social media platforms: RIGHT NOW: Nonprofit people, what marketing tips would you tell a graduate class on philanthropy?...
I’m just finishing up another family trip to Walt Disney World. Every time I’m here, I study the culture, habits, and design of the parks and resorts. I’m fascinated by their attention to detail, their ability to create brand new merchandising...
Today it’s my distinct pleasure to introduce you to Renee Tougas. I’ve known Renee and her husband Damien for more than a decade. They’re not your typical fundraisers, so when their crowdfunded Kickstarter campaign for $16,000 raised over $19,000, I...
Today The Chronicle of Philanthropy reported about Lotta Fields. According to the New York Times, Ms. Fields was an avid reader and a regular donor to the New York Public Library. Her regular gifts were only described as “modest.” But when she died, she...
A few months after I wrote the book Google+ for Nonprofits, Google+ released a new feature called “Communities.” In the time since the introduction, have become a great tool for interacting on Google+, both in raising awareness and in interacting with...