As most of you know, I am an avid fan of social media tools like Twitter and Facebook. They don’t replace normal fundraising techniques, but they sure to extend our ability to reach our donors and donor prospects. So this week, I want to tell you about a cool...
Waterville’s amazing librarian, Sarah Sugden passed on this terrific article from the New York Times, How to Market Your Business With Facebook. It’s well worth reading for nonprofits too. For instance, take this great advice: Some basic rules: Buy-buy-buy...
In the last three weeks, I’ve given five talks about social media and fundraising to various groups of development officers. Today I was asked to sum up one of the sessions. Summing up social media without slides is challenging but here was my attempt: Social...
This past week, I’ve been privileged to be on a couple panels introducing nonprofit organizations to social media tools like Twitter, Facebook, and Linked in. While I love these tools, I was quick to express that: They don’t replace all the good...
Do you remember Jean Preston, the unassuming librarian who’d amassed an $8 million estate? Or Helene Whitlock Alley, the $100 donor that bequethed $7.3 million to a diabetes group. Well here’s another entry in the never underestimate anyone category:...
In Fundraising Secret #41, I encouraged you to go rounding on your donors. Since then, I’ve been reminded how much time this takes! It’s not just the visit time, that time is wonderful. But it’s time to set up the visits and then, more importantly,...