Invest #50ShadesofGreen to help end abuse Let’s turn the multi-million corporate ad budget for 50 Shades of Grey on its head. My wife and I saw our friend JoAnne Hankey suggest people not see the movie but give the money they would’ve spent to a...
In teaching nonprofit social media, I call LinkedIn the “little engine that could.” Started in late 2002, LinkedIn has seen many social media platforms rise and fall. (Anyone remember Friendster or MySpace?) But LinkedIn keeps trucking along. And in my...
A while ago, I was invited to be a guest lecturer at Brandeis. As my friend David Mersky was introducing me, I put this question across various social media platforms: RIGHT NOW: Nonprofit people, what marketing tips would you tell a graduate class on philanthropy?...
This month’s Church Executive features an interview with me on how pastors can use social media for fundraising. The editor pulled out 15 of the most important tips I’ve learned, both pastoring a church and in coaching church planters and others in...
Today it’s my distinct pleasure to introduce you to Renee Tougas. I’ve known Renee and her husband Damien for more than a decade. They’re not your typical fundraisers, so when their crowdfunded Kickstarter campaign for $16,000 raised over $19,000, I...
A few months after I wrote the book Google+ for Nonprofits, Google+ released a new feature called “Communities.” In the time since the introduction, have become a great tool for interacting on Google+, both in raising awareness and in interacting with...