Your Google+ page just changed. Google has increased the cover image size to 2120 x 1192, from 940 x 180. And the profile image is now an ugly circle, not a square. I’m not a fan of the change. If you have a Google+ page, and you should, check it out to make...
I’m honored to be one 20 experts included in the ebook: npEXPERTS: Online Marketing Insights for Nonprofits. In this ebook, we share tips, tricks and stories on “how to use nonprofit marketing to connect with supporters, activate your donor base, and raise...
I love helping nonprofits communicate their story more clearly. Last week, the tweets from the “Great Super Bowl Blackout” provided a great object lesson in how to harness social media platforms like Twitter for getting attention. Even for getting free media coverage....
I recently received this question from a reader in South Africa: Just a quick question…. Do you have any resources or help that can ensure that we get more people to read our mails? We have an extremely low rate of about 11% at the moment. My answer: Getting...
Last night the power went out at the Super Bowl for 33 minutes and 55 seconds. And brands had a field day using Twitter to add humor and garner brand recognition. CNET reports that during the blackout, Twitter activity was around 231,500 tweets per minute! Tamsen...
As a rule, I don’t enable images in emails. And I’ve blogged about how annoying it is to get blank emails from businesses and nonprofits I’m interested in. The solution obviously is to send emails in both text and HTML. But that doesn’t look as...
![[Question Marc] How do we get more people to open our email?](https://cdn.fundraisingcoach.com/wp-content/uploads/2013/01/02231313/questionmarc.jpg)
