I’m surprised by how many nonprofit professionals see “marketing” as a bad word, a practice that is somehow beneath them. If that’s your attitude, a new book called Guerrilla Marketing for Nonprofits will help you move beyond that and become...
As I mentioned in an earlier post, Ask Without Fear! was listed on Amazon.com two years ago. Last week I asked for suggestions about songs that dealt with Research. Some of the answers were: “The Gambler” Kenny Rogers “Private Eyes are Watching...
Q:My organization is building an endowment fund and several people have made generous donations in the past few months. Of course, we’ve thanked them personally, but we want to find a more “public” way of recognizing them. We will include them in a...
Q: What are your thoughts about including an annual roll of donors in a (printed) annual report? Our staff is split 50/50 on whether that is still useful, necessary, or appropriate. Thanks. Katie Benston, Dir. of Annual Support Hospice & Palliative Care Charlotte...
As kids, most of us were trained to say “thank you.” Some of us even had parents that required us to write “thank you” notes to relatives that gave us gifts. So why don’t we say “thank you” to our donors? The very people that...
Chase embarked on the largest social media contest to date with the announcement of its Chase Community Giving initiative. The contest was supposed to crowd source their philanthropy, allowing Facebook users to vote on which charities would receive their $5 million....
