Ask Without Fear! Executive Coaching “I’m very grateful for Marc’s coaching. He helped me understand effective fundraising for the first time. In each conversation he offered current information, described best practices in detail, and gave sound advice for next...
Are you increasing the zeal of your donors? Do your donors bring you more qualified donor prospects? Are they raving fans of your nonprofit? Before there was Facebook or Twitter, there was "Creating Donor Evangelists"! Learn how…by turning your fundraising effort on...
“I’m a 10-year veteran fundraiser. Marc not only provided valuable fundraising information which served as a great refresher for me but also provided some new concepts/ideas that even I hadn’t considered before, all while injecting humor and great...
Jeff Brooks’ recent post at DonorPowerBlog is such a great reminder: when you’re writing fundraising letters, you need to write like a human being . He offers a great real-life example of typical copy from a fundraising letter he received. He then points...
Mal Warwick first got me thinking about how often I use “you” (or I don’t use “you”!) in my fundraising letters. Here’s a sort of test I saw in Fundraising Success magazine. Does Your Messaging Pass the ‘You’ Test? “The ‘you’ test...
