Nonprofits love sending email. It doesn’t take all the printing time of direct mail. And it costs less. But what if your emails aren’t getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms – the systems they use...
It’s summer here in the Northern Hemisphere. Summer can be a great time to take care of that list of things you were planning on doing “when you had time.” Perhaps you could revisit your nonprofit’s emails. Don’t let your emails look like...
Back in 2000, I used email to raise $100,000 in six weeks. I wrote about it in “The $100,000 Guide to Email Solicitation.” (You can buy it in the Fundraising Coach Store but I give it away free to everyone who signs up for my free email newsletter.) People...
This week I am pleased to introduce you to Naomi Hamilton. Based in Australia, Naomi is the Digital Marketing Consultant for Blackbaud Pacific. This was originally published on the NetWitsThinkTank blog, where she’s a regular contributor. And you can follow her...
This summer is my class reunion from Milton Academy. (A George Bush was president when I graduated but I won’t tell you which one.) All reunions have class gifts. As a fundraising coach, I figured fundraising from my classmates should be a cinch. It...
