Millenials aren’t really different. Charities just haven’t been paying attention! Charities have gotten used to the WORLD WAR II GENERATION’s trust in big social programs. Big programs overcame the Great Depression and overcame Hitler, right? So if...
Baby boomers represent 43% of giving in USA Blackbaud just released it’s Next Generation of American Giving study (and a nifty interactive infographic). According to their research, Baby Boomers accounted for 43% of giving in the USA last year. While I generally...
FundRaising Success has a nice summary of a talk given by Blackbaud’s Samantha Cohen. As I Gen-Xer myself, I found this quote particularly compelling. “Tell them you want to end world hunger, and they’ll say, ‘No, you’re not,’” she said. “Tell them you want to...
