Story telling tips

Anyone that’s attended any of my fundraising seminars knows I’m a big fan of storytelling. The NY Times offers a great article called 5 Tips for Telling Better Stories. In short, they are: Keep it simple Openings and closings are very important Be mindful...

The cure for hospital fundraising woes?

Holly Hall at the Chronicle’s Prospecting Blog reported on comments from the Association for Healthcare Philanthropy’s CEO, Bill McGinley. The healthcare system is incredibly complex. And hospitals haven’t done a great job telling their story and how...

Example of using stories

In my decade or so of doing fundraising, I don’t ever remember having a community member tell me they really liked a fundraising letter I sent them. This summer it happened! Someone at the gym I go to told me how much they enjoyed the letter they’d just...
21 Ways for Board Members to Engage with their Nonprofit's Fundraising book image

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