This week, I was honored to be the guest on Eliz Greene and Thom Singer’s show, The Webinar Talk Show. We talked about leadership, fundraising, events, and sales in a pandemic. I loved Eliz’s story about a fundraising appeal that wowed her. And...
Have you ever written a fundraising letter? A fundraising letter you felt really proud about? One that presented your nonprofit in an amazing light. That showed how good you were working in your cause. One that was sure to convince donors to give to you? I have too....
Today’s guest post is from the “Planned Giving evangelist,” Tony Martignetti. Tony is the host of Nonprofit Radio and the creator of the Planned Giving Accelerator. Both as frontline fundraiser and as a consultant, he’s helped nonprofits raise...
For decades, we’ve known that face-to-face meetings were the best way to raise major gifts. Talking directly to people. Taking them on a tour of the project. Being in the same space as the donors. Meeting face-to-face is so important, most major gift...
As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times. To effectively build these relationships, times of...
Today is the start of the last week of the fiscal year for many nonprofits. And one thing we know about fundraising: deadlines drive donations. Year after year, we’ve seen even arbitrary deadlines like galas or the end of the fiscal year generate fundraising...