I recently blogged about a storytelling tip for nonprofit leaders that I learned from Kindra Hall. The tip is especially powerful in nonprofit fundraising. Kindra took the millenia old story structure – beginning, middle, end – and reframed it as normal,...
Today, the fundraising think tank Rogare published “Less Than My Job’s Worth.” In this important “green” paper – a paper created for discussion – Rogare’s director Ian MacQuillin exams the questions “is fundraising...
Years ago, I wrote about Zig Ziglar teaching that nobody wants a drill. He said millions of drills are sold every year. But no one wants a drill. They want a hole. The same is true with donors. No donor wants to make a donation. Donors want the value the donation will...
Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. It’s always good to hear the thought process of donors. But it sometimes raises more questions than it settles....
Effective email fundraising can seem like a mystery. As a nonprofit, you take a lot of time to craft your email. You balance images with words. And you often build up to the ask. Unfortunately, donors aren’t reading your emails like they read a book!...
We’ve never met anyone who got into ministry to raise money. Most people sense God’s call and start doing service in some area. People are excited for them and encourage them. In the initial rush of excitement, if money even comes up, they try to brush off...
