We live in the best time to fundraise! No longer are we at the mercy of the latest anecdote. Now we have a growing body of solid research into how to best help donors to invest in what matters to them most! Take this as an example: for over a year, the folks at...
Fall fundraising is hard enough. But listening to NPR’s All Things Considered on my ride home this evening, I remembered how much more challenging political mailing will make your fundraising this fall. So I pulled to the side of the rode to record this...
Don’t let this happen to you! Last night, my wife and I were doing some year-end giving. We went to a nonprofit we love and found this on their donation page: Where there should have been a giving form, there was just a line of code. No way to give online at...
As we’ve been approaching the end of year, my coaching clients are asking me to help them prioritize their major gift fundraising contacts. Here are some of the ideas I share with them. 1. People who gave in November or December in 2014 but haven’t yet...
Last week at the Blackbaud conference, I heard yet another story of good fundraising letters being eviscerated by marketing. Unfortunately, it happens all the time. A fundraiser studies her craft, reads the results of fundraising tests, and creates a compelling...
I’m attending the last day of BBCON – Blackbaud’s Conference for the Philanthropic Community and just got to here an amazing 15-minute session by Brady Josephson. He outlined the four questions you need to answer when setting up your monthly giving...
