by Marc A. Pitman | Dec 30, 2008 | 2. Engage, 3. Ask, Fundraising Letters
If you’re not reading Seth Godin’s blog, you may want to make it a New Year’s Resolution to start! He recently had a pithy blog post on improving copywriting using the slogan on the sign in a Peets’ Coffee store “Unlike Any Coffee...
by Marc A. Pitman | Dec 11, 2008 | 2. Engage, 3. Ask, Odd
Like many Americans, I’ve been inundated with news stories about the Big 3 automakers attempts to get a federal loan of billions of dollars. Yes, billions. So I started wondering, what if the Big 3 were to teach nonprofits how to fundraise? Some of the humorous...
by Marc A. Pitman | Dec 6, 2008 | 2. Engage, Internet & Social Media, Samples & Tools
I love the benefits of social media: the ability to make connections, meet people I’d never meet staying here in Maine, two-way conversation rather than simply one-way broadcasting, etc. So I’ve added Google FriendConnect to my site. Just go to...
by Marc A. Pitman | Dec 2, 2008 | 2. Engage, 3. Ask, Fundraising Secrets, Stories
In Secrets of Closing the Sale, Zig Ziglar says: Each year over 5 million quarter-inch drills are sold, yet it’s safe to say that nobody wants a quarter-inch drill. They want a quarter-inch hole. Isn’t that great? We do that in fundraising too. Donations...
by Marc A. Pitman | Nov 23, 2008 | 2. Engage, 3. Ask
Does your fundraising conversation with donors look like this: Or is it more like this? Donor Centered Fundraising We tend to sell tools: tax-deductions, planned giving tools, stock transfers. We get all wrapped up in them. Fundraising tools should always be...
by Marc A. Pitman | Nov 21, 2008 | 2. Engage, 3. Ask
The Chronicle of Philanthropy highlighted an article in the Washington Post: Americans still giving, despite economic meltdown. Kudos to the Washington Post and the AP. It’s great to see more media outlets talking about fundraising in a recession using the...
