by Marc A. Pitman | Jan 13, 2009 | 2. Engage, Fundraising Secrets
2009 looks like it will be a challenging year for fundraising. But people are going to give. It’s just a matter if they’re going to give to your organization. So one of your goals this year should be to make your nonprofit easy to find. Since more and more...
by Marc A. Pitman | Dec 30, 2008 | 2. Engage, 3. Ask, Fundraising Letters
If you’re not reading Seth Godin’s blog, you may want to make it a New Year’s Resolution to start! He recently had a pithy blog post on improving copywriting using the slogan on the sign in a Peets’ Coffee store “Unlike Any Coffee...
by Marc A. Pitman | Dec 11, 2008 | 2. Engage, 3. Ask, Odd
Like many Americans, I’ve been inundated with news stories about the Big 3 automakers attempts to get a federal loan of billions of dollars. Yes, billions. So I started wondering, what if the Big 3 were to teach nonprofits how to fundraise? Some of the humorous...
by Marc A. Pitman | Dec 6, 2008 | 2. Engage, Internet & Social Media, Samples & Tools
I love the benefits of social media: the ability to make connections, meet people I’d never meet staying here in Maine, two-way conversation rather than simply one-way broadcasting, etc. So I’ve added Google FriendConnect to my site. Just go to...
by Marc A. Pitman | Dec 2, 2008 | 2. Engage, 3. Ask, Fundraising Secrets, Stories
In Secrets of Closing the Sale, Zig Ziglar says: Each year over 5 million quarter-inch drills are sold, yet it’s safe to say that nobody wants a quarter-inch drill. They want a quarter-inch hole. Isn’t that great? We do that in fundraising too. Donations...
by Marc A. Pitman | Nov 23, 2008 | 2. Engage, 3. Ask
Does your fundraising conversation with donors look like this: Or is it more like this? Donor Centered Fundraising We tend to sell tools: tax-deductions, planned giving tools, stock transfers. We get all wrapped up in them. Fundraising tools should always be...
