Nonprofits love sending email. It doesn’t take all the printing time of direct mail. And it costs less. But what if your emails aren’t getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms – the systems they use...
Excellent fundraisers know that fundraising is about a relationship with a donor. Since they’re a “donor,” the relationship is centered around their giving. But it is a relationship. That giving is linked to a donor’s values and passions...
Last month, at the Nonprofit Storytelling Conference, I saw Jeff Brooks help nonprofits understand donor communication by sharing a great image. I wrote about it to my Fundraising Kick email subscribers. But I wanted to share it here. Hopefully it’ll help as you...
Monthly giving is important for nonprofits. But are we doing it well? To test, Brady Josephson ran an experiment involving giving to 115 nonprofits. And I’m honored that he agreed to write about his findings. Brady is the Vice President of Innovation and...
I’ve been getting the same type of question from a wide variety of nonprofit leaders in many different sectors. The question goes something like this: “This guy is rich. What’s my next step?” Part of me wants to applaud them. These leaders are...
Capital campaigns are both wonderful and stressful times in a nonprofit. Here are six lessons I’ve learned after 30 years on the capital campaign trail. 1. It’s About the Vision—Not The Money While preparing for a fundraising campaign can be a daunting...