Enter into the DONOR’S story

Last week at the Blackbaud conference, I heard yet another story of good fundraising letters being eviscerated by marketing. Unfortunately, it happens all the time. A fundraiser studies her craft, reads the results of fundraising tests, and creates a compelling appeal. Then a marketing person gets involved and tries to “fix it.” They use passive […]

[Guest Post] The Most Important Story Fundraisers Can Tell – and it’s probably not one you’ve thought about

Today, I’m honored to introduce you to Vanessa Chase. Vanessa is a storytelling training powerhouse. Fundraising Coach blog readers may remember her from last year’s Stewardship Tutoring Hour. I regularly share Vanessa’s tips and blogs in my coaching with clients and I’ll get to share the stage with her again in Seattle at Nonprofit Storytelling […]

How To Tell a Powerful Fundraising Story

We’ve all heard that science proves stories are more powerful than statistics. Kendall Haven’s book Story Proof: The Science Behind the Startling Power of Story goes into great detail about hundreds and hundreds of studies. We’ve seen storytelling seminars for nonprofits and read the blog posts extolling the virtues of stories for fundraising. But how […]

[Guest Post] Telling Your Story In the Grant Proposal Budget

I’m thrilled to introduce you to Diane H. Leonard, GPC. Diane is an accomplished grant professional who’s been providing provided grant counsel to nonprofit organizations of all sizes for over a decade. Since starting her firm – DH Leonard Consulting & Grant Writing Services, LLC – in 2006, she has secured more than $32 million […]

Storytelling is for fundraising NOT for nonprofit marketing!

I’m shocked at how people looking for solid fundraising tactics, simply blow off storytelling. It’s as though there is some cosmic organizational chart in the sky that has storytelling is on one side (the “marketing” side) and fundraising is on the other. Divorcing storytelling from fundraising will reduce your fundraising success! Even communicating research needs […]

Quick storytelling tip for nonprofit board members

Being a nonprofit board member can be an exciting adventure. You’re part of something bigger than yourself, doing incredible work. But the joy tends to evaporate when you’re asked to talk about your nonprofit to your friends. My coaching clients often ask me questions like: “What do I say?” “Why would they care?” “What if […]

Nonprofit Marketing Tips from 19 Experts

A while ago, I was invited to be a guest lecturer at Brandeis. As my friend David Mersky was introducing me, I put this question across various social media platforms: RIGHT NOW: Nonprofit people, what marketing tips would you tell a graduate class on philanthropy? I’m guest lecturing at Brandeis right now and would love […]