Waterville’s amazing librarian, Sarah Sugden passed on this terrific article from the New York Times, How to Market Your Business With Facebook.
It’s well worth reading for nonprofits too. For instance, take this great advice:
Some basic rules: Buy-buy-buy messages won’t fly. The best practitioners make Facebook less about selling and more about interacting. Engage with [...]
Tags: 2. Engage · 4. Love (Stewardship) · Samples & Tools · Stories
For many readers of this blog, today is the end of the fiscal year. Congratulations! You’ve made it!
What are you doing to celebrate?
We live in a fast paced world. And our organization’s financial needs are insatiable. All too often, our year end is merely punctuated by a flurry of direct mail and phone calls. [...]
Tags: 4. Love (Stewardship) · Stories
I’ve been through a flurry of bad powerpoint presentations recently. At the last one, the speakers turned their backs to the audience and read the slides word-for-word. I kid you not.
Perhaps it was because the words were so tiny none of us could see them.
If you’re using Powerpoint or a similar slide-style program to [...]
Tags: 3. Ask · Fundraising Secrets · Stories
In Secrets of Closing the Sale, Zig Ziglar says:
Each year over 5 million quarter-inch drills are sold, yet it’s safe to say that nobody wants a quarter-inch drill. They want a quarter-inch hole.
Isn’t that great? We do that in fundraising too. Donations are our “drill.” We spend lots of time talking about donations and [...]
Tags: 2. Engage · 3. Ask · Fundraising Secrets · Stories
Anyone that’s attended any of my fundraising seminars knows I’m a big fan of storytelling.
The NY Times offers a great article called 5 Tips for Telling Better Stories.
In short, they are:
Keep it simple
Openings and closings are very important
Be mindful of your story’s spine
Make sure not to alienate your audience
Tell the truth
It’s amazing how [...]
Tags: 2. Engage · Donor Evangelists · Stories
“Ask Without Fear!” in the News
