This man, Albert Lexie, shines shoes at a hospital in Pittsburgh. Over the last 30 years, he’s given all his tips to the charity care fund at the Children’s Hospital of Pittsburgh. That’s added up to $200,000 so far! From a shoe shine guy! All that...
From time to time, I have a feature I call Question Marc?. [Pun fully intended] A coaching client who is a board member for an arts organization recently sent me this question: We are trying to quickly build up our board since it is small. I am planning on asking 3...
I’m honored to be one 20 experts included in the ebook: npEXPERTS: Online Marketing Insights for Nonprofits. In this ebook, we share tips, tricks and stories on “how to use nonprofit marketing to connect with supporters, activate your donor base, and raise...
I love helping nonprofits communicate their story more clearly. Last week, the tweets from the “Great Super Bowl Blackout” provided a great object lesson in how to harness social media platforms like Twitter for getting attention. Even for getting free media coverage....
I recently received this question from a reader in South Africa: Just a quick question…. Do you have any resources or help that can ensure that we get more people to read our mails? We have an extremely low rate of about 11% at the moment. My answer: Getting...
Last night the power went out at the Super Bowl for 33 minutes and 55 seconds. And brands had a field day using Twitter to add humor and garner brand recognition. CNET reports that during the blackout, Twitter activity was around 231,500 tweets per minute! Tamsen...