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It’s not about scaring, but caring

It’s not about scaring, but caring

by Marc A. Pitman | Jul 20, 2017 | 2. Engage, 3. Ask, Fundraising Letters, Fundraising Secrets, Stories

I recently blogged about a storytelling tip for nonprofit leaders that I learned from Kindra Hall. The tip is especially powerful in nonprofit fundraising. Kindra took the millenia old story structure – beginning, middle, end – and reframed it as normal,...
The missing link in fundraising programs

The missing link in fundraising programs

by Marc A. Pitman | Jan 10, 2017 | 1. Research, 2. Engage, 3. Ask, 4. Love (Stewardship)

Whether your fiscal year starts now or is only part of the way through, January is a good time to evaluate your fundraising progress. To help you’re planning, here’s an email I sent our Fundraising Kick subscribers yesterday. Good morning, Kickers!...
Your fundraising letters helped by zombies

Your fundraising letters helped by zombies

by Marc A. Pitman | Jul 7, 2016 | 2. Engage, 3. Ask, Fundraising Letters

Have you ever struggled with the active voice vs. passive voice in your fundraising letters? It’s so easy to slip into the passive voice, thinking it sounds more “objective” or “business-like.” But active voice is easier to read and is...
#FollowUpFriday and piling up fish?

#FollowUpFriday and piling up fish?

by Marc A. Pitman | Jun 17, 2016 | 2. Engage, 3. Ask, 4. Love (Stewardship)

I just sent this out to everyone getting weekly #FollowUpFriday email reminders: It’s #FollowUpFriday!It’s Follow Up Friday! Over on the http://followupfriday.org/ page, D.C. Dreger quoted a John Grisham character calling today “fish Friday.”...
Is your mission statement trying too hard?

Is your mission statement trying too hard?

by Marc A. Pitman | May 23, 2016 | 2. Engage, Board Members

Can you recite your nonprofit’s mission statement? Does it inspire and energize? Or is is more like a laundry list of tasks? If it sounds like tasks, it’s hurting your fundraising. Your nonprofit’s mission is vital. It’s needed. It should...
Fundraising like Linus: what security blanket are you clinging to?

Fundraising like Linus: what security blanket are you clinging to?

by Marc A. Pitman | Apr 5, 2016 | 2. Engage, 3. Ask, Fundraising Secrets

Last week, I sent out a fundraising coaching email to Fundraising Kick subscribers asking them if they were fundraising like Linus. My grandfather loved Charles Schulz’s Peanuts comics. Everytime we went to his house, we’d see lots of Peanuts characters: Charlie...
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The Surprising Gift of Doubt

The Surprising Gift of Doubt

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