I’m currently teaching a college course on internet marketing. This week I’m really pushing them to define their target market. Most of them are trying to say, “Really, my market is everybody.” Are you doing this with your fundraising? If you...
Frank Barry recently came out with a report on nonprofits and social media. He definitely “gets” social media and nonprofits! So I asked him to do a guest blog post for FundraisingCoach.com. Here it is! Frank is manager of professional services at...
Like so many others in the past few days, I read a great blog post on what twitter lists can say about your personal brand by Jay Baer. He points out that Twitter lists give a unique insight in to what people think of you. As he says, these words they use help tell...
If you’re not reading Seth Godin’s blog, you may want to make it a New Year’s Resolution to start! He recently had a pithy blog post on improving copywriting using the slogan on the sign in a Peets’ Coffee store “Unlike Any Coffee...
I just spent 4 hours in the rain putting these signs for our Fall Pops Benefit Concert. The industry calls them “yard signs.” I’m hoping that they’ll catch people off guard in the midst of the signs of the political candidates! It’s a...