Whether your fiscal year starts now or is only part of the way through, January is a good time to evaluate your fundraising progress. To help you’re planning, here’s an email I sent our Fundraising Kick subscribers yesterday. Good morning, Kickers!...
Have you ever struggled with the active voice vs. passive voice in your fundraising letters? It’s so easy to slip into the passive voice, thinking it sounds more “objective” or “business-like.” But active voice is easier to read and is...
I just sent this out to everyone getting weekly #FollowUpFriday email reminders: It’s #FollowUpFriday!It’s Follow Up Friday! Over on the http://followupfriday.org/ page, D.C. Dreger quoted a John Grisham character calling today “fish Friday.”...
Can you recite your nonprofit’s mission statement? Does it inspire and energize? Or is is more like a laundry list of tasks? If it sounds like tasks, it’s hurting your fundraising. Your nonprofit’s mission is vital. It’s needed. It should...
Last week, I sent out a fundraising coaching email to Fundraising Kick subscribers asking them if they were fundraising like Linus. My grandfather loved Charles Schulz’s Peanuts comics. Everytime we went to his house, we’d see lots of Peanuts characters: Charlie...
I’ve been a leadership guy a lot longer than I’ve been a fundraising coach. In fact, one of the things I love about nonprofit fundraising is that fundraising impacts all areas of leadership: mission, vision, values, staff recruitment and retention,...
